BOLT WALKS

Year: 2025

Interaction Design

Speculative concept for Bolt, built around empathy, mobility, and real data.

The team: 
Jorven Viilik
Beyza Yılmaz
Marion Martin

Designing safety without fear.

What started as a simple question—How might we boost Tallinners social life?—quickly turned into something deeper. During interviews, a clear pattern emerged: nightlife wasn’t just about connection. It was about safety. Especially for women walking home.

So our team flipped the brief. Instead of adding more “social,” we started subtracting the obstacles. That led us to Walks: a speculative concept for Bolt, focused on safer late-night mobility for women.

Through 3 rounds of interviews, it became clear that many women felt vulnerable at night. Drunken encounters. Poor lighting. The anxiety of walking alone. Ridesharing delays. What should be a short, familiar walk often becomes a tense, strategic event.

"My solution is to walk as fast as I can, make phone calls—not to chat, but to feel safer, and hope that a taxi arrives quickly."

"It’s stressful to walk alone past places with drunk men, especially in Old Town, where I just know I’ll bump into someone who's had too much to drink."

"The last mile is the most challenging. The streets can be poorly lit and empty, so I sometimes need to take detours to stick to busier, wider streets and avoid parks."

We iterated over our HMW a couple of times, but we ended up with:

How might we enhance the safety of women in Tallinn's nightlife, with a focus on mobility?

THE SOLUTION

We developed Walks, a speculative Bolt feature that enhances nighttime mobility without adding cognitive or emotional load. Instead of asking women to adapt to the system, the system adapts to them.

The core of the concept is a route-calculating tool that helps users find safer paths home by analyzing real-world data. These include street lighting, CCTV coverage, the density of nearby late-night businesses, previous crime data, and emergency service locations.

We paired this with a proximity-based pickup feature: instead of waiting at a fixed spot, users can begin walking and receive alerts when a nearby Bolt car becomes available, reducing time spent standing still in vulnerable areas.

Tajumus is a collaborative studio, exploring brand and interaction design through culture driven and socially aware projects.

It operates as a flexible, idea-led studio that brings in the right minds for the right moments. 

If you want to collaborate
or start a project, write us:

jorven@tajumus.com