WRONG KIND OF PARADISE

Year: 2019

Art Direction
Package Design
Graphic Design

Jazz is never about perfection. It’s about presence, texture, response. That idea—of finding the right kind of chaos—became the foundation for Wrong Kind of Paradise, a limited-edition release by pianist and composer Kirke Karja and her Quartett.

My role was to translate the concept visually: to reflect the feeling of being present in the unexpected. 

From the start, we agreed: no slick digital polish. The music deserved a material, human, tactile presence. Something warm. Something real. We explored a variety of analog materials, but it was acrylic paint that gave us the nuance we needed. Brushed, layered, imperfect—the textures became the visual vocabulary of the album. Each form was hand-painted, scanned, and reassembled into a loose, abstract landscape. One that felt both structured and improvised. Like the music itself. 

Analog first, digital second
Most album art today is designed for screens. This wasn’t that. The project lived outside Spotify and streaming platforms. The physical release was the experience. The cover wasn’t meant to be seen in pixels, but held, flipped, studied.

The limited-edition album sold out quickly. People connected with it—not just musically, but physically. The packaging felt like an extension of the music: experimental, thoughtful, and defiantly analog.

I was a good reminder that mess can be part of the method.

Tajumus is a collaborative studio, exploring brand and interaction design through culture driven and socially aware projects.

It operates as a flexible, idea-led studio that brings in the right minds for the right moments. 

If you want to collaborate
or start a project, write us:

jorven@tajumus.com